What Our Cookies Do — and What They Don't.
A straightforward explanation of how we use cookies to improve your experience. Last updated: April 6, 2026
This Cookie Policy explains how HYPE Supplements Ltd. (“we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit hype-supplements.com. It explains what these technologies are, why we use them, and your rights to control our use of them.
This policy should be read alongside our Privacy Policy.
I. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners.
Cookies set by the website owner (in this case, HYPE Supplements) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable features or functionality provided by third parties to appear on or through the website (e.g. advertising, interactive content, and analytics).
II. Categories of Cookies We Use
We use the following categories of cookies on our website:
Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. They include cookies needed for the WooCommerce shopping cart, checkout process, and session management. Without these cookies, core parts of the site will not work.
Functional Cookies
These cookies allow the website to remember choices you make (such as your language or region) and provide enhanced, more personal features. They may also be used to provide services you have requested, such as remembering items in your cart between visits.
Analytics & Performance Cookies
These cookies collect information about how visitors use our website — for example, which pages are visited most often and whether visitors receive error messages. All information collected is aggregated and therefore anonymous. We use this data to improve how our website works.
Marketing & Targeting Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are placed by advertising networks with our permission and remember that you have visited a website.
III. Third-Party Services That Set Cookies
The following third-party services are used on our website and may set cookies or use similar tracking technologies on your device.
Google Analytics (GA4)
We use Google Analytics 4 to collect statistical information about how visitors use our website — such as the pages visited, time spent on the site, the country you are visiting from, the device and browser you use, and how you arrived at the site. This data is aggregated and does not identify you personally.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
For more information, see Google’s Privacy Policy.
Google Tag Manager
We use Google Tag Manager to manage and deploy tracking tags (including Google Analytics and Google Ads tags) on our website without modifying the site code directly. Google Tag Manager itself does not collect any personal data, but it loads other tags that may.
For more information, see Google’s Privacy Policy.
Google Ads (Conversion Tracking)
We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. When you click on one of our Google Ads and subsequently make a purchase or complete another valuable action, a cookie is placed on your device to record this. The data collected helps us understand which ads are most effective.
For more information, see Google’s Privacy Policy.
Meta (Facebook) Pixel
We use the Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of our advertising on Facebook and Instagram, and to build audiences for retargeting campaigns. The pixel collects data about your actions on our website (such as page views and purchases) and reports this to Meta.
You can manage your ad preferences and opt out of interest-based advertising via Meta’s Ad Preferences.
For more information, see Meta’s Privacy Policy.
TikTok Pixel
We use the TikTok Pixel to measure conversions from our TikTok advertising campaigns and to build remarketing audiences. The pixel collects data about your interactions with our website and links them to your TikTok activity for advertising purposes.
You can manage your ad settings via TikTok’s Privacy Policy.
MailerLite
We use MailerLite to manage our email newsletter. If you subscribe to our newsletter, your name and email address are stored on MailerLite’s servers. MailerLite may use tracking pixels within emails to record whether you open an email or click a link. This data is used solely to improve the relevance of our communications.
You can unsubscribe at any time using the link provided in every email. For more information, see MailerLite’s Privacy Policy.
WooCommerce & WordPress
Our store is built on WordPress with WooCommerce. These platforms set strictly necessary cookies to support the shopping cart, checkout, login sessions, and security functions. These cannot be disabled without breaking core site functionality.
IV. Cookie Consent & Management
We use Complianz to manage cookie consent on our website. When you first visit hype-supplements.com, you will be shown a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or customise your preferences by category.
You can update or withdraw your consent at any time by clicking the “Cookie Settings” link in the footer of our website.
Please note that blocking certain cookies may affect the functionality of our website. Strictly necessary cookies cannot be disabled, as the site would not function without them.
Managing Cookies Through Your Browser
In addition to using our consent banner, you can control and delete cookies through your browser settings. Most browsers allow you to:
- See which cookies are set and delete them individually;
- Block third-party cookies;
- Block all cookies from specific sites;
- Block all cookies from being set.
Please be aware that deleting or blocking cookies may affect your experience on our website and other websites. Instructions for the most common browsers:
V. Your Rights Under GDPR
If you are located in the European Economic Area (EEA), you have certain rights in relation to your personal data collected through cookies. These include the right to:
- Access the personal data we hold about you;
- Request correction of inaccurate data;
- Request deletion of your data;
- Object to or restrict the processing of your data;
- Withdraw your consent at any time (this does not affect the lawfulness of processing before withdrawal).
To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Bulgarian Commission for Personal Data Protection (CPDP):
Commission for Personal Data Protection (CPDP)
Address: Sofia 1431, blvd. “Acad. Ivan Evstratiev Geshov” 15
Phone: +359 2 915 35 18
Email: kzld@cpdp.bg
Website: www.cpdp.bg
VI. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.
Continued use of our website after changes have been published constitutes your acceptance of the updated policy.
VII. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Email: support@hype-supplements.com
Phone: 0700 10 245
Address: HYPE Supplements Ltd., Sofia, ul. Hristo Chernopeev, bl. 146, vh. V, et. 4, Bulgaria
HYPE Supplements Ltd. | Company No.: 207618088 | VAT: BG207618088 | Managing Director: Kiril Iliev
Sofia, ul. Hristo Chernopeev, bl. 146, vh. V, et. 4 | support@hype-supplements.com | hype-supplements.com